Beer, an alcoholic beverage, is made
through the process of fermentation and brewing of starch from malted barley.
This industry involves production, distribution and sale of beer in the market.
The beer market consists of retail sales of bitters, ales and stouts. It is
categorized into four categories - low/no alcohol beers, premium lager,
specialty beers and standard lager.
This market is valued according to
the retail selling price of the products and also includes certain taxes. Three prominent brewers in this sector are
South African breweries’ Miller, Anheuser-Busch and Molson Coors brewing
company. These three companies generate 90% of profit from the beer market.
Beer attracts the largest share among alcoholic beverages.
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TOC: http://www.transparencymarketresearch.com/beer-market.html
The global beer market was valued at
USD 104,978.3 million in 2010 and is expected to reach USD 137,458.9 million in
2015 with a CAGR of 6.3% during the 2010-2015 periods. This market has
registered a mature and moderate growth rate in Europe and the US market. But
the growth is average in other countries like China, Thailand, Nigeria and
India. Some of the major challenges faced by this market is the increasing
consumption of wine, spirits and other alcoholic drinks. Europe holds the
largest market share in the beer industry and is continually growing.
The global beer market is primarily
driven by various factors such as increasing disposable income levels,
promotion and marketing activities of beer market, increasing beer consuming
population and improvements in the quality of beer. This market is highly
affected by various factors such as seasonality, tax rates and duties, climatic
conditions, demographics, rules, regulations and other government policies,
health effects, consumption of various substitute products and high investment
in beer market and supply chain infrastructure.
Beer industry is facing major
challenges from increasing rate of unemployment, increase in fuel prices, and
constrained consumer spending. However, with recovery from global financial
crisis in past, and reduction in unemployment, beer industry is expected to
witness considerable growth in upcoming years.
The beer market can grow through
various promotion activities, increasing population and with new inventions in
products. The beer market is coming up
with innovative launches in formulation and is following a trend of
sustainability, introduction of premium brands and health consciousness.
Market
Segmentation
·
Light
Beers
·
Premium
Beers
·
Imported
Beers
·
Popular
Beers
·
Superpremium
Beers
·
Malt
Liquors
·
Malternatives
·
Ice
Beers
·
Non-Alcoholic
Beers
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Some of the key players dominating
the market are Carlsberg Breweries A/S, Asia Pacific Breweries, Yanjing
Brewery, Tsingtao Breweries, Anheuser-Busch InBev, apporo Breweries, Asahi Breweries, Molson Coors Brewing
Company, Heineken N.V., Grupo Modelo and
Kirin Brewery.
This market research report analyzes
important market segments, and major geographies. This report is a complete
study of current trends in the market, industry growth drivers, and restraints.
It provides market projections for the coming years. It includes analysis of
recent developments in technology, Porter’s five force model analysis and
detailed profiles of top industry players. The report also includes a review of
micro and macro factors essential for the existing market players and new
entrants along with detailed value chain analysis.
The major regions analyzed under
this research study are North America, Asia-Pacific, Europe, and the Rest of
the World.
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